Helping to resolve today’s environmental challenges

Provoking habit changes in favour of the environment

One of the great challenges that all societies need to face is that of changing the negative attitudes of citizens with regard to the environment.

This is a very complex goal because, on one hand we accept that consuming is vital to measuring success in terms of economic growth, while on the other hand we recognize that limitless growth is impossible in a finite world.

To be able to change negative habits, which ultimately damage the environment, requires not only a profound knowledge of these negative effects but also the ability to communicate in such a manner that the message itself successfully changes habits.

At Iniciativas Ambientales we have worked on many different projects related to changing habits. Our philosophy has always been based on one basic premise; the message itself can assist in changing negative habits.

To learn more about what we have achieved, just press the (appropriate example:)